These guidelines outline the elements with compose the initial Oubly brand. This will help the designer to create targeted user experience while considering a reasonable degree of creative flexibility.


Oubly.com is B2B & B2C model e-commerce application facilitating the end user to purchase their printing needs. The idea of Oubly.com began when a few of our team members suggested building a creative business model in alignment with our current printing business. The challenge was to build a authentic and empathic culture that can deliver delightful services and products. Finally, we created Oubly.com to fulfill the needs of smart online shoppers who want affordable prices and incomparable products that elegantly convey the stories of their lives. We have been in printing, design, and marketing business for two decades, and we knew there is an ever-present need for personalized stationery.


Build and empower a tribe of loyal fans by providing excellent products and services that helps people to connect and share their moments. Brand must engage clients in personal level by providing useful information that helps individuals excel in their lives.

Market Demographics Analysis

• Women 85% / Men 15%
• 18 – 45 years of age
• Have Children • College Educated
• Earn over $60K yearly income
• Browse from: Home & Work



Art Direction / Branding / Visual Style Guide / Marketing

Idea Sketch

Logo Variations


Type Face

color schemes

Web Grid

Oubly Package Design


Oubly Prodcuts
Edge business cards produced by Oubly production, designs created by  clients. 

Alexa Ranking ( Oct.2013 -Sep.2014 )

Oubly is a startup company that started back in March of 2014. As a founding member & Senior UX Designer, my primary role was to oversee the UX design, branding, visual design and art developed by the design staff. What started off as a side project idea in 2013, Oubly has grown into a full-scale operation focusing on high quality customized stationary. It turned out to be one of my most rewarding experiences in my career and most memorable achievements to be a part of a company that is dedicated to creating an unforgettable experience for the modern customer.

I put out all the details of how this project was formed, and I hope you enjoy the “behind the scene” visuals and design elements.

See More Oubly Works:
Visual Brand Identity (2013)
• UX Design (2014-WIP)
• Brand Exp: Interaction Design (2015-WIP)
• Oubly Edge Cards (2014)