Introduction
Client: Hawaiian Drive Inn
Client Description:
Hawaiian Drive Inn is a restaurant looking to expand their business. They are family owned and operated and take pride in bringing Hawaiian style dining to the mainland.
Main Issues:
• No call to action
• Too much text
• Unclear purpose of site
Goal
Create a landing page for customers looking for great Hawaiian BBQ.
Role & Time Frame
UI/Visual Design, 2weeks (Timeframe: 01/11 – 01/25/2017)
Wireframes
Responsive Design & Styleguide
The final UI design result is based on mock-up and variation of it after version revisions.
Waveline: Consistent with logo shape and it brings up the image of relaxing beach.
Brand Color: Orange color is associated with healthy food and it stimulates the appetite.
Imagery: Bright, saturated images draw user’s attention.
Typeface: Futura is a geometric sans-serif typeface that is clean, clear, and easy to read; appeal contemporary vibe to the user.
Team Feedback & Final Revised Design
Redesign Summary
• Clear call to action
• Improved readability
• Information important to the customer is surfaced
– Location
– Customer testimonials
– Contact information
• Information important to the client is surfaced
– Client story
– Franchising opportunities
• Usability is improved with options to scroll through the page or click on navigation to get to your desired information
